Joyce is one of the most strategic thinking marketing professionals in the field.  Her work helped us understand key audiences, our positioning in the community and the value of maintaining a focus on our core mission and messages.  Joyce's work brings benefits across the museum, now and well into the future.

Jeff Rudolph President and CEO
California Science Center, Los Angeles

Joyce’s strategy produced important financial resources quickly. In planning the new JMZ, she helped prioritize experiences that would be crucial to our opening. A key one required a substantial addition of money, already denied by our two main funding sources. Joyce provided a new voice that spoke to both of those audiences, public and private, and changed minds. We got the funding, and we’ll open a more sustainable institution because of it. Joyce’s work will benefit the JMZ and the community well into the future.

John Aikin Executive Director - Palo Alto Junior Museum & Zoo

Joyce is a master at strategic thinking about marketing and brand. She guided our repositioning of the organization… This helped set us apart and proved vital in our successful fund raising efforts. She is one of the best in the business in thinking strategically about and creating media and other partnerships that gave us access to new and broader audiences…

Dennis Bartels CEO
Exploratorium, San Francisco

Joyce has listened to us, to our current stakeholders, and to the audiences where our message isn't getting traction.  She's held up a mirror and challenged our thinking, created a couple of fresh and powerful statements to serve as a foundation for our brand strategy work going forward.  She's a delight to work with!

Elizabeth Stage Director
Lawrence Hall of Science, Berkeley, CA

Joyce brought tremendous professionalism, energy, and insight to our grand opening marketing campaign. She worked quickly with staff and stakeholders to articulate our brand, position BAMPFA with key markets, and deliver strategic partners of enormous immediate and long-term benefit. She got real impact from modest resources and was the ideal person to lead us through the uniquely...

Larry Rinder Director, Berkeley Art Museum & Pacific Film Archive