Who we are

Gardella & Associates is committed to working with cultural and educational institutions to significantly grow income and influence by getting the most return from their marketing and strategic planning.

About Joyce Gardella

highres_110190092Joyce believes the work of museums and educational institutions is among the brightest spots in society today. She is dedicated to creating a deeper relationship between the organization and its community and to building support grounded in that bond.

As consultant to some of the nation’s most respected non-profits and as chief marketing officer for San Francisco’s Exploratorium, the Museum of Science in Boston, Chicago’s Museum of Science & Industry and Chicago Zoological Park, Joyce has been recognized by administrations and in national awards for launch strategy and for image and revenue turnarounds.

Accomplished at instilling audience- and partner-based thinking within an organization and refocusing brand assets, Joyce excels at delivering key alliances that significantly enhance mission and bottom line.


Take a moment to tell us on the home page about a challenge that repeatedly interferes with your institution’s picture of success, and G&A will respond with a tactic or strategy that may surprise you.



California Science Center
The Lawrence Hall of Science
San Francisco Exploratorium
Smithsonian: National Museum of Natural History