Audience Development

Which markets will be most critical to your institution’s future? What are the most cost-effective means of growing your relevance to them? How do you do so and stay true to mission and brand promise? While maintaining other key audiences? Gardella & Associates will help reinvigorate your relationship with strategic audiences and the opportunities they represent.

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Case Study: Audience reorientation and launch

For a museum the newest revenue generator of which was at 22% capacity and year over year increasingly in the red: Devised marketing and visitor contact strategies that introduced the attraction at a different stage of the visit, directly linked the facility to the overall museum visit and created a marketing platform from which the attraction was relaunched in the community.

Result: Expanded capacity from 22% to 87% in 90 days, and increased attendance and revenue by 310% in four months.

California Science Center
The Lawrence Hall of Science
San Francisco Exploratorium
Smithsonian: National Museum of Natural History