To be regarded as uniquely relevant and valuable in the marketplace and to maximize revenue and influence, your institution must get the most from its marketing dollars. This is the product of a holisic approach to audience. Gardella & Associates will help you jumpstart a process that quickly will achieve new levels of support for the organization.
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Case Study: Market Relevance Reboot
In the early stages of a capital campaign, an educational institution found that among its primary audiences it had a vague image, and lukewarm engagement and intent to support. G&A conducted a two-day audit of approaching program opportunities, market data and performance, and main message.
Result: A detailed six month plan to refresh and lift the organization’s image, update its understanding of primary audiences, renew its relevance to those supporters, and engage them in a meaningful relationship that would enhance the campaign and benefit the institution long term. The plan was created around use of existing staff, budgets and program direction.